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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics


Volume 12 Issue 4

Published: 2000 | Start Page: 3

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Articles

Articles
Article No: Article Information:
854003 Strategic alliances in logistics outsourcing
Yim-Yu Song, Thomas E. Maher, Joel D. Nicholson, Nicholas P. Gurney (pp. 3-21)
Keywords: Alliances, Armed forces, Logistics, Outsourcing
ArticleType: Technical paper
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854004 Sales strategies of car dealers during currency crisis in the Philippines
Chen Kuang-Jung (pp. 22-40)
Keywords: Consumer behaviour, Currencies, Motor industry, Philippines, Retail trade, Sales methods
ArticleType: Research paper
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854005 Effects of “physical attractiveness” in the evaluation of print advertisements
Ian Phau, Linda Lum (pp. 41-59)
Keywords: Advertising, Advertising effectiveness, Physical attributes, Sales promotion
ArticleType: Research paper
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854006 Travel agents’ attitudes towards automation and the delivery of service
Shengliang Deng, Rob Lawson, Luiz Moutinho (pp. 60-72)
Keywords: Attitudes, Automation, Canada, New Zealand, Travel agents
ArticleType: Research paper
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