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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics

Volume 13 Issue 1

Published: 2001 | Start Page: 3

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Articles

Articles
Article No: Article Information:
854007 An assessment of theoretical and methodological development in consumer research on Greater China: 1979-1997
Leo Yat Ming Sin, Suk-ching Ho (pp. 3-42)
Keywords: China, Consumer behaviour, Market research
ArticleType: Literature review
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854008 An experimental study on the relationship between consumer involvement and advertising effectiveness
Shwu-Ing Wu (pp. 43-56)
Keywords: Advertising effectiveness, Consumer attitudes, Involvement
ArticleType: Conceptual Paper
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854009 An assessment of banking operation strategies of private banking institutions in the Philippines
Chu-Mei Liu (pp. 57-71)
Keywords: Banking, Customer satisfaction, Philippines, Service operations
ArticleType: Research paper / Case study
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854010 Encouraging fashion entrepreneurship in Singapore
James Poon Teng Fatt (pp. 72-83)
Keywords: Entrepreneurship, Fashion, Singapore
ArticleType: Case study
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