| 854011 |
Consumption imagery in New Zealand music videos
Brett A.S. Martin, Celeste A. McCracken
(pp. 3-22)
Keywords:
Advertising research,
Music industry,
New Zealand,
Video producers
ArticleType: General review
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(155 KB)
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| 854012 |
Advertising to ethnic subcultures: a study with bilingual Korean-Americans
Sandipa Dublish
(pp. 23-44)
Keywords:
Advertising effectiveness,
Ethnic groups,
Foreign languages,
Korea,
USA
ArticleType: Research paper
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(296 KB)
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| 854013 |
A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?
Casey L. Donoho, Michael J. Polonsky, Scott Roberts, David A. Cohen
(pp. 45-63)
Keywords:
Marketing theory,
National cultures,
Selling
ArticleType: Conceptual Paper
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(185 KB)
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| 854014 |
How positive and negative frames influence the decisions of persons in the United States and Australia
Irwin P. Levin, Gary J. Gaeth, Felicitas Evangelista, Gerald Albaum, Judy Schreiber
(pp. 64-71)
Keywords:
Australia,
Decision making,
Information,
National cultures,
USA,
Values
ArticleType: Research paper
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(81 KB)
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| 854015 |
Social comparison and possessions: Japan vs Canada
Harold J. Ogden, Ramesh Venkat
(pp. 72-84)
Keywords:
Canada,
Japan,
Materiality,
Social economics
ArticleType: Conceptual Paper
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(135 KB)
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| 854016 |
Overconfidence in memory of brand information: a cross-national study
Elizabeth Cowley
(pp. 85-96)
Keywords:
Brands,
China,
National cultures,
Self-esteem,
Tests,
USA
ArticleType: Research paper
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(102 KB)
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