| 854022 |
Benefit segmentation: an empirical study for on-line marketing
Shwu-Ing Wu
(pp. 3-18)
Keywords:
Customer requirements,
Internet,
Market segmentation,
Marketing,
Marketing strategy
ArticleType: Research paper / Technical paper
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(105 KB)
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| 854023 |
Retailing in MRT malls in Singapore: implications for entrepreneurs
James Poon Teng Fatt
(pp. 19-42)
Keywords:
Malls,
Rail transport,
Retailing,
Singapore
ArticleType: Research paper
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(134 KB)
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| 854024 |
Dilemmas and dictates: managers tell their stories about international business ethics
Margaret McNeil, Kerry Pedigo
(pp. 43-65)
Keywords:
Australia,
Ethics,
Export,
National cultures
ArticleType: General review / Technical paper
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(126 KB)
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| 854025 |
The reliability of Webster’s marketing culture instrument: some western Australian findings
Margaret McNeil, Stephen Myers, Douglas Adam
(pp. 66-78)
Keywords:
Australia,
Corporate culture,
Marketing,
Service quality
ArticleType: General review / Technical paper
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(91 KB)
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