| 854026 |
An examination of audio and visual cue framing within Australian in-cinema advertisements
Michael Jay Polonsky, Bronwyn Hanson, Suzanne Hartsuyker, Vesna Novacevski
(pp. 3-18)
Keywords:
Advertising,
Advertising effectiveness,
Australia,
Films
ArticleType: Research paper
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(123 KB)
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| 854027 |
The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
Craig Julian, Aron O’Cass
(pp. 19-39)
Keywords:
Joint ventures,
Marketing,
Performance,
Thailand
ArticleType: Research paper
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(139 KB)
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| 854028 |
American executives’ perceptions of the business climate of the two emerging markets of India and China
Bhagaban Panigrahi, Fred O. Ede, Stephen Calcich
(pp. 40-58)
Keywords:
China,
Economic conditions,
India,
International trade,
Perceptions,
Senior management
ArticleType: General review
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(130 KB)
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| 854029 |
The effect of adaptors’ race and the cultural adaptation on attraction: Americans adapting to Thais
Chanthika Pornpitakpan
(pp. 59-72)
Keywords:
National cultures,
Salesforce,
Thailand,
USA
ArticleType: General review
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(127 KB)
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