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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics

Volume 14 Issue 4

Published: 2002 | Start Page: 3

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Articles

Articles
Article No: Article Information:
854031 Forecast of non-alcoholic beverage sales in Taiwan using the Grey theory
Chin-Tsai Lin, Pi-Fang Hsu (pp. 3-12)
Keywords: Grey forecast model, Grey theory, Non-alcoholic beverage, Sales amount
ArticleType: Case study
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854032 Modes of foreign market entry by Korean SI firms
Bowon Kim, Hyunchan Kim, Yoonseok Lee (pp. 13-35)
Keywords: Foreign market entry modes, SI industry in Korea
ArticleType: Research paper
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854033 Internet marketing involvement and consumer behavior
Shwu-Ing Wu (pp. 36-53)
Keywords: Consumer behavior, Internet marketing involvement
ArticleType: Research paper
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854034 Understanding the younger Singaporean consumers’ views of western and eastern brands
Aron O’Cass, Kenny Lim (pp. 54-79)
Keywords: Brand image, Consumers, Singapore
ArticleType: Case study
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