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International Journal of Bank Marketing
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International Journal of Bank Marketing


Volume 16 Issue 6

Published: 1998 | Start Page: 225

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Articles

Articles
Article No: Article Information:
854961 Case study: service quality, business process re-engineering and human resources: a case in point?
Karin Newman, Alan Cowling, Susan Leigh (pp. 225-242)
Keywords: Banking, BPR, Customer satisfaction, Employee communications, Human resource planning, Service quality
ArticleType: Case study
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854962 Bank lending and the environment: policies and opportunities
Paul Thompson (pp. 243-252)
Keywords: Banks, Environment, Green marketing, Loans, Marketing strategy, Risk management
ArticleType: Research paper
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854963 Business banking in Australia: a comparison of expectations
James F. Nielsen, Chris Terry, Rowan M. Trayler (pp. 253-263)
Keywords: Australia, Banking, Business-to-business marketing, Customer requirements, Services marketing
ArticleType: Research paper
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854964 Consumer trade-offs among mortgage instrument variables
James A. Talaga, Joshua Buch (pp. 264-270)
Keywords: Conjoint analysis, Consumer behaviour, Financial services, Mortgage companies, Mortgages
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (72 KB) | Reprints & Permissions