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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 17 Issue 5

Published: 1999 | Start Page: 206

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Articles

Articles
Article No: Article Information:
854985 An application reference for data envelopment analysis in branch banking: helping the novice researcher
Necmi K. Avkiran (pp. 206-220)
Keywords: Banking, Benchmarking, Data envelopment analysis, Improvement
ArticleType: Technical paper
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854986 Retail bank marketing in Western Australia
Erdener Kaynak, Alma Whiteley (pp. 221-233)
Keywords: Banking, Customer behaviour, Customer satisfaction, Customer Services, Market orientation
ArticleType: Research paper
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854987 Dynamic analysis of competition in marketing: strategic groups in Spanish banking
Francisco José Más Ruíz (pp. 233-250)
Keywords: Banking, Competitiveness, Marketing strategy, Spain, Strategic planning
ArticleType: Research paper
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854988 Mail myopia: or examining financial services marketing from a brand commitment perspective
Fiona Debling (pp. 251-260)
Keywords: Banking, Brand loyalty, Customer behaviour, Customer loyalty, Direct marketing, Relationship marketing
ArticleType: Literature review
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