| 854993 |
External information search for banking services
Joo-Gim Heaney, Ronald E. Goldsmith
(pp. 305-323)
Keywords:
Banking,
Consumer behaviour,
Services marketing
ArticleType: Research paper
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(236 KB)
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| 854994 |
Adoption of Internet banking by Australian consumers: an empirical investigation
Milind Sathye
(pp. 324-334)
Keywords:
Australia,
Banking,
Consumer behaviour,
Internet
ArticleType: Research paper
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(200 KB)
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| 854995 |
Patronage behaviour of Ghanaian bank customers
Nana Owusu-Frimpong
(pp. 335-342)
Keywords:
Banking,
Competition,
Consumer behaviour,
Ghana
ArticleType: Research paper
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(110 KB)
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| 854996 |
Product management and the marketing of financial services
Jeffrey Strieter, Ashok K. Gupta, S.P. Raj, David Wilemon
(pp. 342-355)
Keywords:
Banking,
Financial services,
Marketing,
Product management,
USA
ArticleType: Research paper
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(302 KB)
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