Emerald Login
   

Welcome guest



International Journal of Bank Marketing
Browse
User Guides
Online Access
Journal Information

International Journal of Bank Marketing

Volume 20 Issue 1

Published: 2002 | Start Page: 5

Icon Key:   Icon: Requires login or subscription. Requires login or subscription   Icon: Backfiles. Backfiles   Icon: EarlyCite. EarlyCite

Articles

Articles
Article No: Article Information:
855048 Retaining telephone banking customers at Frontier Bank
Rizal Ahmad, Francis Buttle (pp. 5-16)
Keywords: Banking, Customer loyalty, Relationship marketing
ArticleType: Case study
Icon: Requires login or subscription. View HTML | View PDF (340 KB) | Reprints & Permissions
855049 Gender differences in investment strategies: an information processing perspective
Judy F. Graham, Edward J. Stendardi, Jr, Joan K. Myers, Mark J. Graham (pp. 17-26)
Keywords: Consumer behaviour, Financial services, Gender, Information, Investment appraisal, Thinking styles
ArticleType: General review
Icon: Requires login or subscription. View HTML | View PDF (113 KB) | Reprints & Permissions
855050 Identifying latently dissatisfied customers and measures for dissatisfaction management
Josée Bloemer, Tom Brijs, Gilbert Swinnen, Koen Vanhoof (pp. 27-37)
Keywords: Banking, Customer orientation, Customer satisfaction, Data mining
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (428 KB) | Reprints & Permissions
855051 Market-driven transformation of the banking sector in Tanzania
Daudi R.B. Lwiza, Sonny Nwankwo (pp. 38-49)
Keywords: Banking, Macroeconomics, Market orientation, Tanzania
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (134 KB) | Reprints & Permissions