| 855124 |
Managing and implementing simultaneous transaction and relationship marketing
Susan Walsh, Audrey Gilmore, David Carson
(pp. 468-483)
Keywords:
Banking,
Decision making,
Services marketing
ArticleType: Research Paper
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(374 KB)
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| 855125 |
In search of the Internet-banking customer: Exploring the use of decision styles
Mark Durkin
(pp. 484-503)
Keywords:
Banking,
Consumer behaviour,
Decision making,
Internet,
Internet marketing
ArticleType: Research paper
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(533 KB)
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| 855126 |
Impersonalisation of electronic money: implications for bank marketing
Supriya Singh
(pp. 504-521)
Keywords:
Australia,
Buyer-seller relationships,
Electronic commerce,
Payments,
Self-service,
Trust
ArticleType: General review
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(210 KB)
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| 855127 |
From relationships to experiences in retail financial services
Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull
(pp. 522-539)
Keywords:
Consumers,
Financial services,
Ireland,
Retailing,
Suppliers
ArticleType: Research paper
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(143 KB)
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