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Journal Information

Pricing Strategy and Practice

Volume 5 Issue 1

Published: 1997 | Start Page: 7

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Articles

Articles
Article No: Article Information:
855128 Utilizing the Internet for marketing success
Eric Sandelands (pp. 7-12)
Keywords: Communications, Internet, Management development, Marketing, New technology
ArticleType: Case study
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855129 Instant bookmarks for pricing strategists
Eric Sandelands (pp. 13-17)
Keywords: Information retrieval, Resources, World Wide Web
ArticleType: Case study
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855130 How consumers evaluate store brands
Alan Dick, Arun Jain, Paul Richardson (pp. 18-24)
Keywords: Brand Awareness, Consumer behaviour, Own-label goods
ArticleType: Research paper
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855131 The relationship of reputation and credibility to brand success
Paul Herbig, John Milewicz (pp. 25-29)
Keywords: Brand identity, Brand image, Brand loyalty, Product management
ArticleType: Conceptual Paper
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855132 CAPPLAN: a decision-support system for planning the pricing and sales effort policy of a salesforce
Sönke Albers (pp. 30-39)
Keywords: Decision-support systems, Pricing policy, Profit, Sales
ArticleType: Research paper
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