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Journal Information

Pricing Strategy and Practice

Volume 5 Issue 2

Published: 1997 | Start Page: 45

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Articles

Articles
Article No: Article Information:
855133 Dynamics of the relationship between product features, quality evaluation, and pricing
Eunsang Yoon, Valerie Kijewski (pp. 45-60)
Keywords: Consumer behaviour, Evaluation, Marketing strategy, Prices, Product attributes, Product quality
ArticleType: Case study
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855134 Target pricing: a marketing management tool for pricing new cars
Ogenyi Ejye Omar (pp. 61-69)
Keywords: Car manufacturers, Cost management, New product development, Pricing strategy, Target marketing
ArticleType: Literature review
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855135 Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price
Kenneth N. Thompson, Barbara J. Coe (pp. 70-79)
Keywords: Competitive advantage, Monte Carlo simulation, Pricing strategy, Value analysis
ArticleType: Case study
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855136 Postal service pricing subject to reliability constraints on service quality
Jess S. Boronico (pp. 80-93)
Keywords: Decision making, Postal services, Pricing strategy, Quantitative modelling
ArticleType: Research Paper
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