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Journal Information

Pricing Strategy and Practice

Volume 5 Issue 3

Published: 1997 | Start Page: 99

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Articles

Articles
Article No: Article Information:
855137 Product and service bundling decisions and their effects on purchase intention
Andreas Herrmann, Frank Huber, Robin Higie Coulter (pp. 99-107)
Keywords: Automotive industry, Germany, Large companies, Manufacturing, Pricing, Product design
ArticleType: Research paper
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855138 How to use a two- product strategy against low-price competition
Klaus Hilleke, Stephan A. Butscher (pp. 108-115)
Keywords: Brands, Competitive strategy, Pricing, Production management
ArticleType: Research paper
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855139 Effects of price reduction sale ads on consumer responses
Swee Hoon Ang, Siew Meng Leong, Wei Lin Tey (pp. 116-125)
Keywords: Advertising, Consumer behaviour, Price discounts, Sale prices
ArticleType: Literature review
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