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Journal Information

Pricing Strategy and Practice

Volume 5 Issue 4

Published: 1997 | Start Page: 132

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Articles

Articles
Article No: Article Information:
855140 Analysis of pricing strategies for new product introduction
Biren Prasad (pp. 132-141)
Keywords: Cost/benefit analysis, Market share, Pricing strategy, Product launch, Profit, Simultaneous engineering
ArticleType: Research Paper
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855141 Mode of payment and formation of reference prices
Jodie E. Monger, Richard A. Feinberg (pp. 142-147)
Keywords: Consumer behaviour, Credit cards, Pricing
ArticleType: Research paper
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855142 The Filipino “tingui” retailing approach and cigarette price increase
Kuang-Jung Chen (pp. 148-155)
Keywords: "Confectioners, tobacconists and newsagents", Confectioners, Distribution, Pricing policy, Retailing
ArticleType: Research paper
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855143 A cointegration analysis of demand: implications for pricing
Sanjog R. Misra, Minakshi Trivedi (pp. 156-163)
Keywords: Modelling, Pricing strategy, Statistics
ArticleType: Research Paper
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