Emerald Login
   

Welcome guest



International Marketing Review
Browse
User Guides
Online Access
Journal Information

International Marketing Review

Volume 14 Issue 5

Published: 1997 | Start Page: 300


Special Issue: The internet and international marketing
Guest Editor(s): Dr Jim Hamill
Icon Key:   Icon: Requires login or subscription. Requires login or subscription   Icon: Backfiles. Backfiles   Icon: EarlyCite. EarlyCite

Articles

Articles
Article No: Article Information:
855374 The Internet and international marketing
Jim Hamill (pp. 300-323)
Keywords: Globalization, International marketing, Internet, Small-to-medium-sized enterprises
ArticleType: Research Paper
Icon: Requires login or subscription. View HTML | View PDF (100 KB) | Reprints & Permissions
855375 Export marketing and the Internet: Experiences of Web site use and perceptions of export barriers among UK businesses
Roger Bennett (pp. 324-344)
Keywords: Export, Global marketing, Internet
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (80 KB) | Reprints & Permissions
855376 Business-to-business market making on the Internet
Lisa R. Klein, John A. Quelch (pp. 345-361)
Keywords: Auctions, Business-to-business marketing, International trade, Internet, Marketing channels, Marketing opportunity
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (75 KB) | Reprints & Permissions
855377 Consumer attitudes towards Internet advertising: A social contract perspective
Mary Ellen Gordon, Kathryn De Lima-Turner (pp. 362-375)
Keywords: Advertising, Consumer attitudes, Internet
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (59 KB) | Reprints & Permissions
855378 International online marketing of foods to US consumers
Gregory K. White (pp. 376-384)
Keywords: Food industry, International marketing, Internet
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (35 KB) | Reprints & Permissions
855379 Small business use of the Internet: Findings from Australian case studies
Simpson Poon, Paula M.C. Swatman (pp. 385-402)
Keywords: Australia, Electronic Data Interchange, Entrepreneurship, Internet, Marketing communications, Small firms
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (69 KB) | Reprints & Permissions