Welcome guest

International Marketing Review

Browse
User Guides

Online Access

See all available RSS feeds

Journal Information

E-mail this page

International Marketing Review

Volume 19 Issue 2

Published: 2002 | Start Page: 120

Icon Key:

Requires login or subscription

Backfiles

EarlyCite

Articles

Articles
Article No:	Article Information:
855504	Antecedents of international new product rollout timeliness Veronica Wong (pp. 120-132) Keywords: International business, New product development, Product innovation, Production management ArticleType: Conceptual Paper View HTML \| View PDF (185 KB) \| Reprints & Permissions
855505	Exploring channel internalization among Spanish exporters Alex Rialp, Catherine Axinn, Sharon Thach (pp. 133-155) Keywords: Empirical study, Export, Spain ArticleType: Research Paper View HTML \| View PDF (225 KB) \| Reprints & Permissions
855506	The Born Globals: A new generation of small European exporters Øystein Moen (pp. 156-175) Keywords: Export, Global marketing, International business, Small firms ArticleType: General review View HTML \| View PDF (103 KB) \| Reprints & Permissions
855507	Global advertising strategy: The moderating role of brand familiarity and execution style Jae H. Pae, Saeed Samiee, Susan Tai (pp. 176-189) Keywords: Advertising, Brand awareness, Strategy ArticleType: Research paper View HTML \| View PDF (84 KB) \| Reprints & Permissions
855508	The use of multiple export channels by small knowledge-intensive firms Rod B. McNaughton (pp. 190-203) Keywords: Distribution, Export, Software companies, Transaction costs ArticleType: Research Paper View HTML \| View PDF (92 KB) \| Reprints & Permissions

Book Review

Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values
Item No:	Item Information
1492937	Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values Journal: International Marketing Review Vol : 19 Issue: 2 Author(s): Vern Terpstra View HTML

Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions across Cultural Boundaries
Item No:	Item Information
1492938	Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions across Cultural Boundaries Journal: International Marketing Review Vol : 19 Issue: 2 Author(s): Alice Tomic View HTML