| 855509 |
Solving old problems, learning new things and forgetting most of them: Distribution, internationalisation and networks
David Ford
(pp. 225-235)
Keywords:
Distribution channel,
International business,
Marketing research,
Networks
ArticleType: General review
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(73 KB)
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| 855510 |
Strategic firm type and export performance
Aviv Shoham, Felicitas Evangelista, Gerald Albaum
(pp. 236-258)
Keywords:
Export,
Organizational structure,
Strategic management,
Strategy
ArticleType: Research paper
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(112 KB)
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| 855511 |
Assimilation effects in country image research
Ravi Parameswaran, R. Mohan Pisharodi
(pp. 259-278)
Keywords:
Acculturation,
Country of origin,
Image,
Market segmentation,
Stereotyping
ArticleType: Research paper
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(837 KB)
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| 855512 |
Country-of-origin and brand effects on consumers’ evaluations of cruise lines
Zafar U. Ahmed, James P. Johnson, Chew Pei Ling, Tan Wai Fang, Ang Kah Hui
(pp. 279-302)
Keywords:
Brand image,
Consumer attitudes,
Country of origin,
Service
ArticleType: Research paper
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(788 KB)
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| 855513 |
Key success factors in bidding for hallmark sporting events
Hans M. Westerbeek, Paul Turner, Lynley Ingerson
(pp. 303-322)
Keywords:
Marketing planning,
Sport,
Tendering
ArticleType: Research paper
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(102 KB)
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