| 855514 |
Theories of internationalisation and their impact on market entry
Jeryl Whitelock
(pp. 342-347)
Keywords:
International business,
Market entry,
Marketing information
ArticleType: General review
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(214 KB)
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| 855515 |
Foreign expansion strategy and performance
Francisco José Mas-Ruiz, Juan Luis Nicolau-Gonzálbez, Felipe Ruiz-Moreno
(pp. 348-368)
Keywords:
Diversification,
Growth,
International marketing
ArticleType: Research paper
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(119 KB)
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| 855516 |
Global vs international involvement-based segmentation: A cross-national exploratory study
J-M. Aurifeille, P.G. Quester, L. Lockshin, T. Spawton
(pp. 369-386)
Keywords:
Cluster analysis,
International marketing,
Market segmentation,
Marketing strategy,
Wine and spirits
ArticleType: Research paper
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(101 KB)
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| 855517 |
The impact of technological complexity on consumers’ perceptions of products made in highly and newly industrialised countries
Sadrudin A. Ahmed, Alain d’Astous, Jelloul Eljabri
(pp. 387-407)
Keywords:
Consumer attitudes,
Country of origin,
Newly industrializing economies,
Product technology
ArticleType: Research paper
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(667 KB)
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| 855518 |
Is gender stereotyping in advertising more prevalent in masculine countries?: A cross-national analysis
Gaby Odekerken-Schröder, Kristof De Wulf, Natascha Hofstee
(pp. 408-419)
Keywords:
Advertising,
Gender,
National cultures,
Stereotyping,
The Netherlands,
United Kingdom
ArticleType: Research paper
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(77 KB)
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