| 855519 |
Limits of internationalization theories in an unlimited world
Catherine N. Axinn, Paul Matthyssens
(pp. 436-449)
Keywords:
Global marketing,
International business,
International marketing,
Manufacturing strategy,
Organizational behaviour,
Organizational theory
ArticleType: General review
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(85 KB)
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| 855520 |
Measuring cross-cultural service quality: A framework for assessment
Anne M. Smith, Nina L. Reynolds
(pp. 450-481)
Keywords:
Consumer behaviour,
Globalization,
National cultures,
Service quality,
Services marketing
ArticleType: Conceptual Paper
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(580 KB)
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| 855521 |
A multinational examination of the “(non-) domestic product” effect
Michael Loeffler
(pp. 482-498)
Keywords:
Brand evaluation,
Brand image,
Country of origin,
Europe,
International marketing,
National cultures
ArticleType: Research paper
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(329 KB)
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| 855522 |
Franchising in global markets: towards a conceptual framework
C.M. Sashi, Devi Prasad Karuppur
(pp. 499-524)
Keywords:
Franchising,
Global marketing,
Marketing strategy,
Multidisciplinary research,
Product strategy,
Transaction costs
ArticleType: Conceptual Paper
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(200 KB)
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| 855523 |
Selecting marketing managers to effectively control global channels of distribution
Michael Harvey, Milorad M. Novicevic
(pp. 525-544)
Keywords:
Distribution management,
Employees,
Global marketing,
Marketing management,
Span of control,
Transaction costs
ArticleType: General review
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(148 KB)
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