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International Marketing Review

Volume 19 Issue 6

Published: 2002 | Start Page: 563

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Articles

Articles
Article No:	Article Information:
855524	Strategic challenges for the marketing of services internationally Rajshekhar G. Javalgi, D. Steven White (pp. 563-581) Keywords: International business, Marketing strategy, Marketing theory, Services marketing ArticleType: General review View HTML \| View PDF (105 KB) \| Reprints & Permissions
855525	The human values’ lenses of country of origin images George Balabanis, Rene Mueller, T.C. Melewar (pp. 582-610) Keywords: Consumer behaviour, Import, Market research, National cultures ArticleType: Research Paper View HTML \| View PDF (330 KB) \| Reprints & Permissions
855526	Segmenting the Arab markets on the basis of marketing stimuli Nizar Souiden (pp. 611-636) Keywords: Arab countries, Market segmentation, Premium products, Standardization ArticleType: Research Paper View HTML \| View PDF (361 KB) \| Reprints & Permissions
1454134	National identity and NATID: An assessment in Yemen Charles Chi Cui, Edward I. Adams (pp. 637-662) Keywords: Consumer behaviour, Culture, International marketing, National cultures, Yemen ArticleType: General review View HTML \| View PDF (524 KB) \| Reprints & Permissions
855527	Globalization and reluctant buyers Taewon Suh, Ik-Whan G. Kwon (pp. 663-680) Keywords: Consumer behaviour, Globalization, International marketing, National cultures ArticleType: Research Paper View HTML \| View PDF (315 KB) \| Reprints & Permissions

Book Review

Entry and Co-operative Strategies in International Business Expansion
Item No:	Item Information
1492939	Entry and Co-operative Strategies in International Business Expansion Journal: International Marketing Review Vol : 19 Issue: 6 Author(s): Jeryl Whitelock View HTML