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International Marketing Review

Volume 21 Issue 1

Published: 2004 | Start Page: 13

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Articles

Articles
Article No:	Article Information:
855554	Strategic marketing planning: a twenty-first century perspective Warren J. Keegan (pp. 13-16) Keywords: International marketing, Strategic marketing ArticleType: General review View HTML \| View PDF (42 KB) \| Reprints & Permissions
855555	The influence of behavioural and organisational characteristics on the success of international strategic alliances Saleema Kauser, Vivienne Shaw (pp. 17-52) Keywords: Organizational behaviour, Strategic alliances, Success, United Kingdom ArticleType: Research Paper View HTML \| View PDF (235 KB) \| Reprints & Permissions
855556	Some important factors underlying ethical decisions of Middle-Eastern marketers Janet K. Mullin Marta, Anusorn Singhapakdi, Ashraf Attia, Scott J. Vitell (pp. 53-67) Keywords: Decision making, Ethics, Middle East, Social responsibility ArticleType: Research paper View HTML \| View PDF (89 KB) \| Reprints & Permissions
855557	International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective Ikechi Ekeledo, K. Sivakumar (pp. 68-101) Keywords: Manufacturing industries, Market entry, Resources, Service industries ArticleType: Research Paper View HTML \| View PDF (201 KB) \| Reprints & Permissions
855558	Does country of origin matter for low-involvement products? Zafar U. Ahmed, James P. Johnson, Xia Yang, Chen Kheng Fatt, Han Sack Teng, Lim Chee Boon (pp. 102-120) Keywords: Country of origin, Food products, Singapore ArticleType: Research paper View HTML \| View PDF (124 KB) \| Reprints & Permissions

Book Review

Learning in the Internationalisation Process of Firms
Item No:	Item Information
1492944	Learning in the Internationalisation Process of Firms Journal: International Marketing Review Vol : 21 Issue: 1 Author(s): Carlos M. Rodriguez View HTML

Strategic Marketing in the Customer Driver Organization
Item No:	Item Information
1492945	Strategic Marketing in the Customer Driver Organization Journal: International Marketing Review Vol : 21 Issue: 1 Author(s): Subramanian Sivaramakrishnan View HTML