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International Marketing Review

Volume 21 Issue 3

Published: 2004 | Start Page: 243


Special Issue: International marketing in the Asia-Pacific region - part 2
Guest Editor(s): Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip
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Articles

Articles
Article No: Article Information:
855566 Guest editorial International marketing in the Asia-Pacific region
Paul Chao, Saeed Samiee, Leslie S.C. Yip (pp. 243-246)
Keywords: Brand image, International marketing, Research, Retailing
ArticleType: General review
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855567 International marketing in Southeast Asia: Retailing trends and opportunities in China
Saeed Samiee, Leslie S.C. Yip, Sherriff T.K. Luk (pp. 247-254)
Keywords: China, Distribution, Retailing, Southeast Asia
ArticleType: General review
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855568 Identifying export opportunities: the case of Thailand
Ludo Cuyvers (pp. 255-278)
Keywords: Decision support systems, Exports, Market research, Thailand
ArticleType: Conceptual Paper
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855569 China's entry to WTO: global marketing issues, impact, and implications for China
James Agarwal, Terry Wu (pp. 279-300)
Keywords: China, Direct investment, International marketing, Trade
ArticleType: General review
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855570 Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path
Charles M. Wood (pp. 301-320)
Keywords: Economic development, Electronic commerce, Internet marketing
ArticleType: Conceptual Paper
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855571 The marketing strategy-performance relationship in an export-driven developing economy: A Korean illustration
Chol Lee, David A. Griffith (pp. 321-334)
Keywords: Electronics industry, Exports, International trade, Marketing strategy, Republic of Korea
ArticleType: Research Paper
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