| 855733 |
Internal Marketing: The Key to External Marketing Success
Walter E. Greene, Gary D. Walls, Larry J. Schrest
(pp. 5-13)
Keywords:
Banking,
Competitive advantage,
Employees,
Image,
Internal marketing,
Promotion,
Services marketing,
Strategic planning
ArticleType: Research paper
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(38 KB)
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| 855734 |
Services Marketing Strategies for Coping with Demand/Supply Imbalances
Donald J. Shemwell, J. Joseph Cronin
(pp. 14-24)
Keywords:
Flexibility,
Market intelligence,
Marketing strategy,
Risk,
Service industries,
Supply and demand
ArticleType: Research paper
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(46 KB)
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| 855735 |
The Service Employee's Pivotal Role in Organizational Success
John W. Henry
(pp. 25-35)
Keywords:
Customer service,
Employees,
Qualitative techniques,
Relationship marketing,
Service industries,
Service quality,
Success
ArticleType: Case study
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(44 KB)
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| 1462990 |
Characteristics of the Salesforce in the US Health-care Service Industry: A Comparative Study of Selling Professional Services
Michael R. Bowers, Thomas L. Powers, Pamela D. Spencer
(pp. 36-49)
Keywords:
Health care,
Marketing,
Personal selling,
Personality,
Salaries,
Salesforce,
Service industries
ArticleType: General review
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(56 KB)
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| 855737 |
Aggregate Complaint Analysis: A Procedure for Developing Customer Service
Satisfaction
Richard S. Lapidus, John A. Schibrowsky
(pp. 50-60)
Keywords:
Complaints,
Customer satisfaction,
Customer service,
Marketing strategy,
Perceptions,
Quality function deployment,
Service
ArticleType: Research Paper
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(48 KB)
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