| 855985 |
An exploratory perspective of service brand associations
Aron O’Cass, Debra Grace
(pp. 452-475)
Keywords:
Brand image,
Brand loyalty,
Brands,
Consumer research,
Services marketing
ArticleType: Research paper
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(306 KB)
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| 855986 |
The professional service encounter in the age of the Internet: an exploratory study
Gillian Hogg, Angus Laing, Dan Winkelman
(pp. 476-494)
Keywords:
Health service,
Internet,
Professional services
ArticleType: Research paper
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(176 KB)
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| 855987 |
Service quality and customer loyalty perspectives on two levels of retail relationships
Amy Wong, Amrik Sohal
(pp. 495-513)
Keywords:
Australia,
Consumer behaviour,
Customer loyalty,
Customer services quality,
Retail trade,
Services marketing
ArticleType: Research paper
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(177 KB)
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| 855988 |
Internet banking adoption among mature customers: early majority or laggards?
Minna Mattila, Heikki Karjaluoto, Tapio Pento
(pp. 514-528)
Keywords:
Banking,
Consumer behaviour,
Finland,
Internet,
Services marketing
ArticleType: Research paper
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(219 KB)
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| 855989 |
Assessing service quality on the Web: evidence from business-to-consumer portals
Spiros Gounaris, Sergios Dimitriadis
(pp. 529-548)
Keywords:
Customer services quality,
Electronic commerce,
Greece,
Marketing,
Portals,
Worldwide web
ArticleType: Research paper
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(203 KB)
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