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Journal of Consumer Marketing
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Journal of Consumer Marketing

Volume 12 Issue 3

Published: 1995 | Start Page: 4

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Articles

Articles
Article No: Article Information:
856205 Market mavens' purchase decision evaluative criteria: implications for brand and store promotion efforts
Terrell G. Williams, Mark E. Slama (pp. 4-21)
Keywords: Brands, Marketing theory, Retailing, Shopping
ArticleType: Research paper
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856206 Birth order as a market segmentation variable
Reid P. Claxton (pp. 22-38)
Keywords: Advertising, Consumers, Market segmentation
ArticleType: General review
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856207 Shop 'til you drop: tales from a physically challenged shopper
Carol Felker Kaufman (pp. 39-55)
Keywords: Consumer behaviour, Disabled people, Health and safety, Shopping
ArticleType: General review
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856208 Japanese attitudes toward American business involvement in Japan: an empirical investigation
Syed H. Akhter, Toshikazu Hamada (pp. 56-62)
Keywords: Consumer attitudes, Consumer behaviour, Japan
ArticleType: Research paper
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