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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856286	The influence of consumption situation and product involvement over consumers’ use of product attribute Pascale G. Quester, Justin Smart (pp. 220-238) Keywords: Alcoholic drinks industry, Conjoint analysis, Consumer behaviour, Consumer marketing, Involvement, Product attributes ArticleType: Research paper View HTML | View PDF (142 KB) | Reprints & Permissions
856287	Parsimonious measurement of customer satisfaction with personal service and the service setting J.A.F. Nicholls, G. Ronald Gilbert, Sydney Roslow (pp. 239-253) Keywords: Customer satisfaction, Customer service, Customer surveys, Organizational learning, Services marketing ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
856288	The Delphi Process: a strategic branding methodology Jacques R. Chevron (pp. 254-264) Keywords: Brands, Consumer behaviour, Delphi method, Marketing strategy, Product attributes, Product management ArticleType: Case study View HTML | View PDF (82 KB) | Reprints & Permissions
856289	Green marketing of cosmetics and toiletries in Thailand Lalit M. Johri, Kanokthip Sahasakmontri (pp. 265-281) Keywords: Brand loyalty, Consumer attitudes, Cosmetics, Green marketing, Marketing strategy, Product attributes ArticleType: General review View HTML | View PDF (128 KB) | Reprints & Permissions
856290	Case study: information technology at Jackson Hewitt Tax Service Daniel B. Grunberg (pp. 282-289) Keywords: Communications, Growth, Implementation, Information technology, Seasonality, Taxation ArticleType: Case study View HTML | View PDF (60 KB) | Reprints & Permissions
856291	A note on applying retail location models in franchise systems: a view from the trenches Kenneth C. Schneider, James C. Johnson, Bradley J. Sleeper, William C. Rodgers (pp. 290-296) Keywords: Fast-food industry, Franchising, Location, Marketing strategy, Retailing ArticleType: Research paper View HTML | View PDF (53 KB) | Reprints & Permissions

Book reviews

Marketing to the Mind - Right Brain Strategies for Advertising and Marketing

Item No:	Item Information
1493751	Marketing to the Mind - Right Brain Strategies for Advertising and Marketing Journal: Journal of Consumer Marketing Vol : 15 Issue: 3 Author(s): Denise T. Smart View HTML

SELLING on the NET - the Complete Guide

Item No:	Item Information
1493752	SELLING on the NET - the Complete Guide Journal: Journal of Consumer Marketing Vol : 15 Issue: 3 Author(s): Sudha Jamthe (sudha@web-net.org) View HTML

Trends 2000: How to Prepare and Profit from the Changes of the 21st Century

Item No:	Item Information
1493753	Trends 2000: How to Prepare and Profit from the Changes of the 21st Century Journal: Journal of Consumer Marketing Vol : 15 Issue: 3 Author(s): Allan R. Miller View HTML

The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years

Item No:	Item Information
1493754	The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years Journal: Journal of Consumer Marketing Vol : 15 Issue: 3 Author(s): Allan R. Miller View HTML

Seven Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd

Item No:	Item Information
1493755	Seven Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd Journal: Journal of Consumer Marketing Vol : 15 Issue: 3 Author(s): Marisa Martel View HTML