Emerald Login
   

Welcome guest



Journal of Consumer Marketing
Browse
User Guides
Online Access
Journal Information

Journal of Consumer Marketing

Volume 16 Issue 3

Published: 1999 | Start Page: 220


Special Issue: Ethics in marketing
Icon Key:   Icon: Requires login or subscription. Requires login or subscription   Icon: Backfiles. Backfiles   Icon: EarlyCite. EarlyCite

Articles

Articles
Article No: Article Information:
856321 Misplaced marketing commentary: Ethics in advertising: a report from the Pontifical Council for Social Communications
John P. Foley (pp. 220-223)
Keywords: Advertising, Consumer behaviour, Ethics, Moral responsibility, Religion
ArticleType: Viewpoint
Icon: Requires login or subscription. View HTML | View PDF (37 KB)
1454606 Motivating moral corporate behavior
Geoffrey P. Lantos (pp. 222-233)
Keywords: Codes of practice, Corporate policy, Ethics, Marketing philosophy, Moral responsibility
ArticleType: Conceptual Paper
Icon: Requires login or subscription. View HTML | View PDF (98 KB) | Reprints & Permissions
856322 The ethics of negative options: the case of US West Communications
Richard C. Leventhal (pp. 234-239)
Keywords: Corporate policy, Direct marketing, Ethics, Legal matters
ArticleType: Case study
Icon: Requires login or subscription. View HTML | View PDF (60 KB)
856323 Ethical issues across cultures: managing the differing perspectives of China and the USA
Dennis A. Pitta, Hung-Gay Fung, Steven Isberg (pp. 240-256)
Keywords: China, Consumer behaviour, Ethics, Marketing strategy, National cultures, USA
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (118 KB) | Reprints & Permissions
856324 A cross-cultural study of consumer perceptions about marketing ethics
Anusorn Singhapakdi, Mohammed Y.A. Rawwas, Janet K. Marta, Mohd Ismail Ahmed (pp. 257-272)
Keywords: Consumer behaviour, Corporate policy, Ethics, Globalization, Malaysia, USA
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (119 KB) | Reprints & Permissions
856325 Consumer misbehavior: why people buy illicit goods
Nancy D. Albers-Miller (pp. 273-287)
Keywords: Consumer behaviour, Consumer marketing, Counterfeiting, Crime, Ethics, Legal matters
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (114 KB) | Reprints & Permissions
856326 Attitudes towards offensive advertising: an Australian study
David S. Waller (pp. 288-295)
Keywords: Advertising, Consumer attitudes, Consumer marketing, Ethics, Social responsibility
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (68 KB) | Reprints & Permissions