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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856485	Public privacy and politics Catharine M. Curran, Jef I. Richards (pp. 7-9) Keywords: Consumer behaviour, Consumer protection, Privacy, Trade secrets, United States of America ArticleType: General review View HTML | View PDF (44 KB) | Reprints & Permissions
1509192	Consumer attitudes toward marketing in a transitional economy: a replication and extension Tsang-Sing Chan and Geng Cui, Geng Cui (pp. 10-26) Keywords: China, Customer satisfaction, Economic change, Marketing intelligence, National economy ArticleType: Research paper View HTML | View PDF (196 KB) | Reprints & Permissions
856486	Annoying, intrusive, … and constitutional: telemarketing and the national Do-Not-Call Registry Chester S. Galloway, Steven P. Brown (pp. 27-38) Keywords: Consumer protection, Direct marketing, Legislation, Opting out, Telephone selling, United States of America ArticleType: General review View HTML | View PDF (111 KB) | Reprints & Permissions
856487	The effect of brand extension strategies upon brand image Eva Martínez, Leslie de Chernatony (pp. 39-50) Keywords: Brand extensions, Brand image, Consumer behaviour, Marketing strategy, Perception ArticleType: Research paper View HTML | View PDF (149 KB) | Reprints & Permissions
1509193	Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior Fuan Li, Nan Zhou, J.A.F. Nicholls, Guijun Zhuang, Carl Kranendonk (pp. 51-61) Keywords: China, Consumer behaviour, Shopping centres, Situation analysis, United States of America ArticleType: Research paper View HTML | View PDF (109 KB) | Reprints & Permissions
856488	Building loyalty at Things Remembered Terry Mulhern, Dennis Duffy (pp. 62-66) Keywords: Customer loyalty, Marketing strategy, Retailing ArticleType: Case study View HTML | View PDF (60 KB) | Reprints & Permissions

Book Review

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

Item No:	Item Information
1493890	Demographic Targeting: The Essential Role of Population Groups in Retail Marketing Journal: Journal of Consumer Marketing Vol : 21 Issue: 1 Author(s): Terri Feldman Barr View HTML

Trust and Loyalty in Electronic Commerce, an Agency Theory Perspective

Item No:	Item Information
1493891	Trust and Loyalty in Electronic Commerce, an Agency Theory Perspective Journal: Journal of Consumer Marketing Vol : 21 Issue: 1 Author(s): Colin Jevons View HTML

Total Integrated Marketing

Item No:	Item Information
1493892	Total Integrated Marketing Journal: Journal of Consumer Marketing Vol : 21 Issue: 1 Author(s): Dr James V. Dupree View HTML

BrandChild

Item No:	Item Information
1493893	BrandChild Journal: Journal of Consumer Marketing Vol : 21 Issue: 1 Author(s): Richard C. Leventhal View HTML

Let’s Put Some Lipstick on This Pig? Practical and Innovative Insights for the Selling Professional

Item No:	Item Information
1493894	Let’s Put Some Lipstick on This Pig? Practical and Innovative Insights for the Selling Professional Journal: Journal of Consumer Marketing Vol : 21 Issue: 1 Author(s): Wolfgang Grassl View HTML

High Trust Selling

Item No:	Item Information
1493895	High Trust Selling Journal: Journal of Consumer Marketing Vol : 21 Issue: 1 Author(s): Nicholas McClaren View HTML

The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism

Item No:	Item Information
1493896	The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism Journal: Journal of Consumer Marketing Vol : 21 Issue: 1 Author(s): David B. Wolfe View HTML