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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856489	Endowed faculty chairs are a waste of money (except mine) Herbert Jack Rotfeld (pp. 94-96) Keywords: Academic staff, United States of America, Universities ArticleType: Viewpoint View HTML | View PDF (41 KB) | Reprints & Permissions
856490	Promoting brand benefits: the role of consumer psychographics and lifestyle Ulrich R. Orth, Mina McDaniel, Tom Shellhammer, Kannapon Lopetcharat (pp. 97-108) Keywords: Brand loyalty, Consumer behaviour, Consumer psychology, Market segmentation ArticleType: Research paper View HTML | View PDF (105 KB) | Reprints & Permissions
856491	What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion Gianfranco Walsh, Kevin P. Gwinner, Scott R. Swanson (pp. 109-122) Keywords: Consumer behaviour, Information exchange, Interpersonal communications, Marketing information, Motivation (psychology) ArticleType: Research paper View HTML | View PDF (118 KB) | Reprints & Permissions
856492	Patronage motives of mature consumers in the selection of food and grocery stores George Moschis, Carolyn Curasi, Danny Bellenger (pp. 123-133) Keywords: Consumer behaviour, Market segmentation, Marketing strategy, Older consumers, Retail trade ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
856493	Strategies for influencing parental decisions on food purchasing Marie Marquis (pp. 134-143) Keywords: Children (age groups), Consumer behaviour, Family, Food and drink, Influence, Motivation (psychology) ArticleType: Research paper View HTML | View PDF (120 KB) | Reprints & Permissions
856494	An assessment of supermarket loyalty cards in one major US market Joseph A. Bellizzi, Terry Bristol (pp. 144-154) Keywords: Consumer behaviour, Supermarkets, United States of America ArticleType: Research paper View HTML | View PDF (105 KB) | Reprints & Permissions

Book Review

Marketing to the Mindset of Boomers and Their Elders

Item No:	Item Information
1493897	Marketing to the Mindset of Boomers and Their Elders Journal: Journal of Consumer Marketing Vol : 21 Issue: 2 Author(s): John H. Melchinger View HTML

Trading up: The New American Luxury

Item No:	Item Information
1493898	Trading up: The New American Luxury Journal: Journal of Consumer Marketing Vol : 21 Issue: 2 Author(s): Traci Warrington View HTML

Shopping for Identity

Item No:	Item Information
1493899	Shopping for Identity Journal: Journal of Consumer Marketing Vol : 21 Issue: 2 Author(s): Janis Dietz View HTML