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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856495	The need for new anti-smoking advertising strategies that do not provoke smoker defiance Joyce M. Wolburg (pp. 173-174) Keywords: Advertising, Advertising effectiveness, Health education, Perception, Tobacco ArticleType: Viewpoint View HTML | View PDF (39 KB) | Reprints & Permissions
856496	Branding is no longer child's play! Martin Lindstrom (pp. 175-182) Keywords: Brands, Children (age groups), Marketing ArticleType: Research paper View HTML | View PDF (85 KB) | Reprints & Permissions
856497	Consumers and CRM: a national and global perspective Roy William John Endacott (pp. 183-189) Keywords: Cause marketing, Consumer research, International marketing, Social accounting ArticleType: General review View HTML | View PDF (81 KB) | Reprints & Permissions
856498	Animosity towards economic giants: what the little guys think Swee Hoon Ang, Kwon Jung, Ah Keng Kau, Siew Meng Leong, Chanthika Pornpitakpan, Soo Jiuan Tan (pp. 190-207) Keywords: Asia, Economics, Ethnocentrism, Japan, Perception, United States of America ArticleType: Research paper View HTML | View PDF (155 KB) | Reprints & Permissions
856499	The elderly's uses and attitudes towards the Internet Jacqueline K. Eastman, Rajesh Iyer (pp. 208-220) Keywords: Attitudes, Elderly people, Innovation, Internet, User studies ArticleType: Research paper View HTML | View PDF (286 KB) | Reprints & Permissions
856500	Using on-line retailing as a springboard for catalog marketing Dennis L. Duffy (pp. 221-225) Keywords: Business formation, Electronic commerce, Internet, Retailing ArticleType: Case study View HTML | View PDF (59 KB) | Reprints & Permissions

Book Review

The Mouse Driver Chronicles

Item No:	Item Information
1493900	The Mouse Driver Chronicles Journal: Journal of Consumer Marketing Vol : 21 Issue: 3 Author(s): Kristin McGillicuddy View HTML

Good Business: Leadership, Flow, and the Making of Meaning

Item No:	Item Information
1493901	Good Business: Leadership, Flow, and the Making of Meaning Journal: Journal of Consumer Marketing Vol : 21 Issue: 3 Author(s): Peter A. Schneider View HTML

Part 2, Marketing to American Latinos: A Guide to the In-culture Approach

Item No:	Item Information
1493902	Part 2, Marketing to American Latinos: A Guide to the In-culture Approach Journal: Journal of Consumer Marketing Vol : 21 Issue: 3 Author(s): Sylvia Keyes View HTML

Why People Buy Things They Don't Need

Item No:	Item Information
1493903	Why People Buy Things They Don't Need Journal: Journal of Consumer Marketing Vol : 21 Issue: 3 Author(s): Dan Chamberlin View HTML

Blockbusters: The Five Keys to Developing Great New Products

Item No:	Item Information
1493904	Blockbusters: The Five Keys to Developing Great New Products Journal: Journal of Consumer Marketing Vol : 21 Issue: 3 Author(s): Ronald E. Goldsmith View HTML