Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Journal of Consumer Marketing

---

Articles

Articles

Article No:	Article Information:
856501	Do-not-call as the US Government's improvement to telemarketing efficiency Herbert Jack Rotfeld (pp. 242-244) Keywords: Consumer protection, Telephone selling ArticleType: General review View HTML | View PDF (43 KB) | Reprints & Permissions
856502	Consumption patterns of Chinese urban and rural consumers Tao Sun, Guohua Wu (pp. 245-253) Keywords: China, Consumer behaviour, Multinational companies, Rural areas, Urban areas ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
856503	Reactions to unethical consumer behavior across six countries Emin Babakus, T. Bettina Cornwell, Vince Mitchell, Bodo Schlegelmilch (pp. 254-263) Keywords: Consumer behaviour, Cross-cultural management, Ethics, Marketing ArticleType: Research paper View HTML | View PDF (97 KB) | Reprints & Permissions
856504	The effects of aging on brand attitude measurement Rama K. Jayanti, Mary K. McManamon, Thomas W. Whipple (pp. 264-273) Keywords: Age groups, Attitude surveys, Consumer behaviour, Memory ArticleType: Research paper View HTML | View PDF (213 KB) | Reprints & Permissions
856505	A cross-national study on children's purchasing behavior and parental response Jayantha S. Wimalasiri (pp. 274-284) Keywords: Consumer marketing, Consumer research, Influence ArticleType: Research paper View HTML | View PDF (184 KB) | Reprints & Permissions

Book Review

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Item No:	Item Information
1493905	Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Journal: Journal of Consumer Marketing Vol : 21 Issue: 4 Author(s): Robert Tian View HTML

Everything You Want: Understanding Consumers, Brands & Communications

Item No:	Item Information
1493906	Everything You Want: Understanding Consumers, Brands & Communications Journal: Journal of Consumer Marketing Vol : 21 Issue: 4 Author(s): Traci Warrington View HTML

High Trust Selling

Item No:	Item Information
1493907	High Trust Selling Journal: Journal of Consumer Marketing Vol : 21 Issue: 4 Author(s): Sylvia Keyes View HTML