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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856506	Misusing marketing in misleading voters Colin Jevons, Jane Carroll (pp. 299-300) Keywords: Electioneering, Marketing management, Politics ArticleType: Case study View HTML | View PDF (39 KB) | Reprints & Permissions
856507	Chinese consumer market segments for foreign apparel products Marsha A. Dickson, Sharron J. Lennon, Catherine P. Montalto, Dong Shen, Li Zhang (pp. 301-317) Keywords: China, Clothing, Market segmentation ArticleType: Research paper View HTML | View PDF (129 KB) | Reprints & Permissions
856508	Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers Tao Sun, Marty Horn, Dennis Merritt (pp. 318-331) Keywords: China, Japan, Lifestyles, National cultures, United Kingdom, United States of America ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
856509	Polychronic tendency analysis: a new approach to understanding women's shopping behaviors Jay D. Lindquist, Carol F. Kaufman-Scarborough (pp. 332-342) Keywords: Consumer behaviour, Shopping, Time study, Women ArticleType: Research Paper View HTML | View PDF (102 KB) | Reprints & Permissions
856510	“While stocks last!” Impact of framing on consumers' perception of sales promotions Soo-Jiuan Tan, Seow Hwang Chua (pp. 343-355) Keywords: Advertising, Classes of goods marketed, Consumer behaviour, Perception ArticleType: Research Paper View HTML | View PDF (211 KB) | Reprints & Permissions
856511	Multi-channel marketing in the retail environment Dennis L. Duffy (pp. 356-359) Keywords: Case studies, Distribution channels, Marketing strategy, Markets ArticleType: Case study View HTML | View PDF (54 KB) | Reprints & Permissions

Book Review

Conquering Consumerspace: Marketing Strategies for a Branded World

Item No:	Item Information
1493908	Conquering Consumerspace: Marketing Strategies for a Branded World Journal: Journal of Consumer Marketing Vol : 21 Issue: 5 Author(s): Jean M. Dean View HTML

Food Quality and Consumer Value

Item No:	Item Information
1493909	Food Quality and Consumer Value Journal: Journal of Consumer Marketing Vol : 21 Issue: 5 Author(s): Elizabeth Goldsmith View HTML

E-business Applications: Technologies for Tomorrow's Solutions

Item No:	Item Information
1493910	E-business Applications: Technologies for Tomorrow's Solutions Journal: Journal of Consumer Marketing Vol : 21 Issue: 5 Author(s): Irvine Clarke III View HTML

Brand Failures

Item No:	Item Information
1493911	Brand Failures Journal: Journal of Consumer Marketing Vol : 21 Issue: 5 Author(s): Anthony Di Benedetto View HTML

How to Advertise: What Works, What Doesn't – and Why (3rd ed.)

Item No:	Item Information
1493912	How to Advertise: What Works, What Doesn't – and Why (3rd ed.) Journal: Journal of Consumer Marketing Vol : 21 Issue: 5 Author(s): Charles A. McMellon View HTML