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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
856512	Marketing experts' misplaced expertise in the courtroom Stephen J. McConnell, Jennifer E. Dubas (pp. 378-380) Keywords: Litigation, Marketing, Product liability, United States of America ArticleType: General review View HTML | View PDF (42 KB) | Reprints & Permissions
856513	The effects of sex role orientation on family purchase decision making in Malaysia Samsinar Md. Sidin, Dahlia Zawawi, WongFoong Yee, Ruhana Busu, Zalfa Laili Hamzah (pp. 381-390) Keywords: Consumer behaviour, Decision making, Family roles, Malaysia, Purchasing, Sex and gender issues ArticleType: Research paper View HTML | View PDF (87 KB) | Reprints & Permissions
856514	Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects Cheng Lu Wang, Zhen Xiong Chen (pp. 391-400) Keywords: China, Consumers, Ethnocentrism, Product quality ArticleType: Research paper View HTML | View PDF (137 KB) | Reprints & Permissions
856515	Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market Marylyn Carrigan, Isabelle Szmigin, Joanne Wright (pp. 401-417) Keywords: Consumer behaviour, Consumption, Ethics, Older consumers ArticleType: Research paper View HTML | View PDF (138 KB) | Reprints & Permissions
856516	Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea Hyokjin Kwak, George M. Zinkhan, Elizabeth P. Lester Roushanzamir (pp. 418-434) Keywords: Consumer behaviour, Personalities, South Korea, United States of America ArticleType: Research paper View HTML | View PDF (308 KB) | Reprints & Permissions

Book Review

The Purple Cow

Item No:	Item Information
1493913	The Purple Cow Journal: Journal of Consumer Marketing Vol : 21 Issue: 6 Author(s): Kristin Donahue View HTML

Consumer Behavior and Culture

Item No:	Item Information
1493914	Consumer Behavior and Culture Journal: Journal of Consumer Marketing Vol : 21 Issue: 6 Author(s): Vaidotas Lukosius View HTML

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Item No:	Item Information
1493915	Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow Journal: Journal of Consumer Marketing Vol : 21 Issue: 6 Author(s): Nicholas McClaren View HTML

Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life

Item No:	Item Information
1493916	Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life Journal: Journal of Consumer Marketing Vol : 21 Issue: 6 Author(s): Peter A. Schneider View HTML