| 854643 |
Competitor analysis practices of British charities
Roger Bennett
(pp. 335-345)
Keywords:
Charities,
Competitors,
Market share,
Resources,
United Kingdom
ArticleType: Research paper
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(104 KB)
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| 854644 |
Small Asian-owned retail businesses in the UK: an exploratory investigation
Shiv Chaudhry, Dave Crick
(pp. 346-356)
Keywords:
Ethnic groups,
Niche marketing,
Retailers,
Small to medium-sized enterprises,
United Kingdom
ArticleType: Research paper
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(105 KB)
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| 854645 |
Strategic interactive marketing of wine – a case of evolution
Sarah Quinton, Sally Harridge-March
(pp. 357-362)
Keywords:
Electronic commerce,
Marketing strategy,
Wines
ArticleType: Research paper
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(97 KB)
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| 854646 |
The Internet revolution: some global marketing implications
T.C. Melewar, Nichola Smith
(pp. 363-369)
Keywords:
Corporate image,
Corporate strategy,
Globalization,
International marketing,
Internet
ArticleType: General review
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(82 KB)
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| 854647 |
The marketing of 3G
Fred Robins
(pp. 370-378)
Keywords:
Customer requirements,
Marketing strategy,
Mobile communication systems,
Telephony
ArticleType: Case study
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(93 KB)
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| 854648 |
AdultShop.com: establishing legitimacy with the “virgin” consumer
Michael Beverland, Adam Lindgreen
(pp. 379-391)
Keywords:
Adults,
Entertainment,
Internet marketing,
Marketing strategy,
Relationship marketing
ArticleType: Case study
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(264 KB)
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| 854649 |
The advertising agency manager’s response patterns to a mail survey and follow-ups
B. Zafer Erdogan, Stephen Tagg
(pp. 392-399)
Keywords:
Advertising agencies,
Management attitudes,
Research work,
Surveys
ArticleType: Research paper
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(137 KB)
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