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Marketing Intelligence & Planning

Volume 21 Issue 7

Published: 2003 | Start Page: 410


Special Issue: Account Planning
Guest Editor(s): David Pickton, Keith Crosier
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Articles

Articles
Article No: Article Information:
854650 Marketing intelligence and account planning: insights from the experts
Keith Crosier, David Pickton (pp. 410-415)
Keywords: Accounts, Advertising agencies, Marketing strategy
ArticleType: General review
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854651 Account planning – from genesis to revelation
Merry Baskin, David Pickton (pp. 416-424)
Keywords: Accounts, Advertising agencies, Marketing management, Marketing planning
ArticleType: General review
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854652 Account planning in the new marketing and communications environment (has the Stephen King challenge been met?)
Adrian Zambardino, John Goodfellow (pp. 425-434)
Keywords: Accounts, Advertising, Advertising agencies, Integrated marketing communications
ArticleType: General review
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854653 Infusing business and brand strategies into account planning
Rob Osler (pp. 435-439)
Keywords: Accounts, Advertising agencies, Marketing strategy
ArticleType: General review
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854654 The interface between account planning and media planning – a practitioner perspective
Will Collin (pp. 440-445)
Keywords: Accounts, Advertising agencies, Communication management, Marketing communications
ArticleType: General review
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854655 From consumer insight to advertising strategy: the account planner’s integrative role in creative advertising development
Chris Hackley (pp. 446-452)
Keywords: Accounts, Accounts management, Advertising agencies, Advertising research
ArticleType: General review
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854656 Coolhunting, account planning and the ancient cool of Aristotle
Nick Southgate (pp. 453-461)
Keywords: Accounts, Advertising agencies, Brand management, Marketing strategy, Popular culture
ArticleType: General review
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854657 Account planning: whose role is it anyway?
Ian Grant, Charlotte Gilmore, Keith Crosier (pp. 462-472)
Keywords: Accounts, Advertising agencies, Strategic management
ArticleType: Research paper
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854658 A lack of true believers in the account-planning discipline in Australia?
Ken Butcher, Rod McCulloch (pp. 473-479)
Keywords: Accounts, Advertising agencies, Australia
ArticleType: Research paper
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