| 842779 |
Exploding some myths about customer relationship management
Lawrence A. Crosby
(pp. 271-277)
Keywords:
Customer care,
Management,
Relationship marketing,
Strategy
ArticleType: Research paper
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(66 KB)
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| 842780 |
Measurement of internal service quality: application of the SERVQUAL battery to internal service quality
Gi-Du Kang, Jeffrey Jame, Kostas Alexandris
(pp. 278-291)
Keywords:
Corporate culture,
Internal marketing,
Service quality
ArticleType: Research paper
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(111 KB)
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| 842781 |
From intangibility to tangibility on service quality perceptions: a comparison study between consumers and service providers in four service industries
Jessica Santos
(pp. 292-302)
Keywords:
Intangibility,
Service quality,
Tangible factors
ArticleType: Research paper
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(121 KB)
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| 842782 |
The challenges of implementing quality in the Irish hotel industry: a review
Mary Keating, Denis Harrington
(pp. 303-315)
Keywords:
Hotels,
Implementation,
Ireland,
Middle management,
Quality
ArticleType: Literature review
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(109 KB)
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| 842783 |
Organisational effectiveness in Irish health-care organisations
Kay Downey-Ennis, Denis Harrington
(pp. 316-322)
Keywords:
Effectiveness,
European Foundation for Quality Management,
Health care,
Ireland,
Public sector,
Quality
ArticleType: Literature review
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(67 KB)
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| 842784 |
Service quality in a cellular telecommunications company: a South African experience
R.W.E. van der Wal, A. Pampallis, C. Bond
(pp. 323-335)
Keywords:
Cellular communications,
Factor analysis,
Retailing,
Service quality,
South Africa
ArticleType: Research paper
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(102 KB)
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| 842785 |
The impact of the ISO 9000:2000 quality standards in small software firms
Rodney McAdam, Frances Fulton
(pp. 336-345)
Keywords:
Computer software,
ISO 9000,
Quality,
Small firms,
Standards
ArticleType: Case study
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(171 KB)
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