| 858356 |
Academics, practitioners and qualitative market research
Miriam Catterall
(pp. 69-76)
Keywords:
Focus groups,
Market research,
Market research companies,
Marketing concepts
ArticleType: Literature review
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(59 KB)
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| 858357 |
Concept testing an unfamiliar fish
Sheena Leek, Sarah Maddock, Gordon Foxall
(pp. 77-87)
Keywords:
Consumer attitudes,
Food industry,
Healthy foods,
Market research,
Product launch,
Questionnaires
ArticleType: Research paper
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(81 KB)
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| 858358 |
Measuring influence in the family decision making process using an observational method
Christina Kwai Choi Lee, Roger Marshall
(pp. 88-98)
Keywords:
Consumer behaviour,
Decision making,
Family life,
Influence,
Interaction
ArticleType: Technical paper
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(80 KB)
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| 858359 |
Impulse purchasing: a qualitative exploration of the phenomenon
Geoff Bayley, Clive Nancarrow
(pp. 99-114)
Keywords:
Consumer behaviour,
Marketing research,
Modelling,
Purchasing
ArticleType: Research paper
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(118 KB)
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