| 858360 |
Social constructionism and research in marketing and advertising
Christopher E. Hackley
(pp. 125-131)
Keywords:
Advertising,
Consumer behaviour,
Market research,
Marketing research,
Marketing theory,
Perceptions
ArticleType: Research paper
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(57 KB)
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| 858361 |
Thinking the thoughts they do: symbolism and meaning in the consumer experience of the “British pub”
Ian Clarke, Ian Kell, Ruth Schmidt, Claudio Vignali
(pp. 132-144)
Keywords:
Brands,
Consumer behaviour,
Drinks industry,
Experience,
Post-modernism,
Symbolism
ArticleType: General review
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(99 KB)
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| 858362 |
Marketing strategies of Greek and foreign firms compared
Fotini Theodorakioglou, Len Tiu Wright
(pp. 145-155)
Keywords:
Competitive advantage,
Drinks industry,
Greece,
Market research,
Marketing strategy,
Strategic marketing
ArticleType: Research paper
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(84 KB)
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| 858363 |
Synthesis of market research data through a combined effort of QFD, value engineering, and value graph techniques
Biren Prasad
(pp. 156-172)
Keywords:
Customer orientation,
Customer satisfaction,
Market research,
Product development,
Value
ArticleType: Technical paper
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(147 KB)
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