| 858364 |
Action research and knowledge creation: merits and challenges
Kjell Grønhaug, Olov Olson
(pp. 6-14)
Keywords:
Action learning,
Action research,
Marketing research,
Sociology
ArticleType: General review
View HTML
|
View PDF
(70 KB)
| Reprints & Permissions
|
| 858365 |
“Saying is one thing; doing is another”: the role of observation in marketing research
Jonathan Boote, Ann Mathews
(pp. 15-21)
Keywords:
Location,
Market research,
Marketing research,
Methodology,
Research,
Restaurants
ArticleType: Case study
View HTML
|
View PDF
(55 KB)
| Reprints & Permissions
|
| 858366 |
Projecting the right image: using projective techniques to measure brand image
Michael Hussey, Nicola Duncombe
(pp. 22-30)
Keywords:
Brand image,
Brands,
Consumer behaviour,
Food,
Marketing research
ArticleType: General review
View HTML
|
View PDF
(67 KB)
| Reprints & Permissions
|
| 858367 |
Predicting cooperative behavior during a retailer’s bankruptcy
Madeline Johnson, Betsy D. Gelb
(pp. 31-45)
Keywords:
Bankruptcy,
Channel relationships,
Co-operation,
Distribution channels,
Marketing research,
Retailing
ArticleType: General review
View HTML
|
View PDF
(116 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite