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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal

Volume 2 Issue 2

Published: 1999 | Start Page: 59

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Articles

Articles
Article No: Article Information:
858368 A guide to the qualitative research process: evidence from a small firm study
Eleanor Shaw (pp. 59-70)
Keywords: Marketing research, Networks, Small firms
ArticleType: General review
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858369 The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs
Jimmy Hill, Pauric McGowan, Paula Drummond (pp. 71-81)
Keywords: Entrepreneurship, Marketing decision making, Marketing research, Networks, Small firms
ArticleType: Research paper
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858370 The use of qualitative methods to research networking in SMEs
Aodheen O’Donnell, Darryl Cummins (pp. 82-91)
Keywords: Marketing research, Methodology, Networking, Northern Ireland, Relationship marketing, Small to medium-sized enterprises
ArticleType: Research paper
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858371 Issue-based nets: a methodological approach to the sampling issue in industrial networks research
Carlos Melo Brito (pp. 92-102)
Keywords: Drinks industry, Economic conditions, Marketing research, Networking, Networks, Sampling
ArticleType: Research paper
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858372 Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk
Haider Ali, Sue Birley (pp. 103-110)
Keywords: Consumer behaviour, Consumer’s risk, Entrepreneurs, Qualitative techniques, Risk management, Start-ups
ArticleType: Research paper
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858373 The pursuit of value through qualitative market research
Malcolm Robert Victor Goodman (pp. 111-120)
Keywords: Entrepreneurship, Marketing research, Marketing strategy, Qualitative techniques, Small firms, Value
ArticleType: Research paper
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858374 Using qualitative research to establish SME support needs
John Sparrow (pp. 121-134)
Keywords: Market research, Qualitative techniques, Risk management, Small to medium-sized enterprises, United Kingdom
ArticleType: Research paper
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858375 Research into small firm marketing: a contextual stepwise approach
Wai-sum Siu, David A. Kirby (pp. 135-146)
Keywords: China, Hong Kong, Marketing management, Marketing research, Methodology, Small firms
ArticleType: Research paper
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858376 Growth and the small firm: using causal mapping to assess the decision-making process - a case study
Sean Ennis (pp. 147-160)
Keywords: Business development, Case studies, Growth, Marketing planning, Marketing research, Small firms
ArticleType: Case study
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