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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal

Volume 2 Issue 3

Published: 1999 | Start Page: 167

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Articles

Articles
Article No: Article Information:
858377 A qualitative approach to developing small firm marketing planning competencies
Jimmy Hill, Pauric McGowan (pp. 167-175)
Keywords: Entrepreneurship, Marketing competences, Marketing planning, Small firms
ArticleType: Case study
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858378 Marketing landscapes: the social context
Alistair R. Anderson, Andrew McAuley (pp. 176-188)
Keywords: Entrepreneurs, Marketing theory, Qualitative techniques, Rural areas
ArticleType: Research paper
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858379 Researching possibilities in marketing
Richard Christy, Michael Wood (pp. 189-197)
Keywords: Market research Sampling, Marketing research, Qualitative techniques
ArticleType: Research paper
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