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Qualitative Market Research: An International Journal

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Qualitative Market Research: An International Journal

Volume 3 Issue 1

Published: 2000 | Start Page: 7

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Articles
Article No:	Article Information:
858380	An evaluation of two qualitative methods (focus group interviews and cognitive maps) for conducting research into entrepreneurial decision making Tony Hines (pp. 7-16) Keywords: Decision making, Entrepreneurship, Focus groups ArticleType: General review View HTML \| View PDF (240 KB) \| Reprints & Permissions
858381	Management consultant meets a potential client for the first time: the pre-entry phase of consultancy in SMEs and the issues of qualitative research methodology Ivana Adamson (pp. 17-26) Keywords: Management consultancy, Marketing research, Qualitative techniques, Small to medium-sized enterprises ArticleType: Research paper View HTML \| View PDF (213 KB) \| Reprints & Permissions
858382	Lost in music? Subjective personal introspection and popular music consumption Avi Shankar (pp. 27-37) Keywords: Consumer behaviour, Marketing research, Music, Qualitative techniques ArticleType: Technical paper View HTML \| View PDF (128 KB) \| Reprints & Permissions
858383	Emerging trends in the use of the Internet – lessons from the football sector John Beech, Simon Chadwick, Alan Tapp (pp. 38-46) Keywords: Football, Internet, Marketing channels, Relationship marketing, Sport ArticleType: Research paper View HTML \| View PDF (110 KB) \| Reprints & Permissions
858384	Entrepreneurial marketing: a conceptualisation from qualitative research David Stokes (pp. 47-54) Keywords: Entrepreneurship, Focus groups, Marketing research, Qualitative techniques, Small firms ArticleType: Research paper View HTML \| View PDF (126 KB) \| Reprints & Permissions