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Qualitative Market Research: An International Journal

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Qualitative Market Research: An International Journal

Volume 3 Issue 3

Published: 2000 | Start Page: 118

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Articles

Articles
Article No:	Article Information:
858389	Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm Marilyn Healy, Chad Perry (pp. 118-126) Keywords: Case studies, Marketing research, Methodology, Qualitative techniques ArticleType: Research Paper View HTML \| View PDF (144 KB) \| Reprints & Permissions
858390	Exploring consumer product construct systems with the repertory grid technique David Marsden, Dale Littler (pp. 127-144) Keywords: Consumer behaviour, Market research, Qualitative techniques, Repertory grid ArticleType: Research Paper View HTML \| View PDF (229 KB) \| Reprints & Permissions
858391	An emotional business: a guide to understanding the motivations of small business decision takers Nigel Culkin, David Smith (pp. 145-157) Keywords: Decision making, Government, Organizational processes, Qualitative techniques, Small firms, United Kingdom ArticleType: Research paper View HTML \| View PDF (227 KB) \| Reprints & Permissions
858392	Implementing international qualitative research: techniques and obstacles Alan S. Zimmerman, Michael Szenberg (pp. 158-164) Keywords: Implementation, International marketing, Market research, Marketing strategy, National cultures, Qualitative techniques ArticleType: Research paper View HTML \| View PDF (86 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1486847	Editorial Journal: Qualitative Market Research: An International Journal Vol : 3 Issue: 3 Author(s): Len Tiu Wright View HTML

Practitioner perspectives

Qualitative themes for the new millennium
Item No:	Item Information
1486848	Qualitative themes for the new millennium Journal: Qualitative Market Research: An International Journal Vol : 3 Issue: 3 Author(s): Clive Nancarrow View HTML

Internet news

Internet to facilitate global teaching and learning
Item No:	Item Information
1486849	Internet to facilitate global teaching and learning Journal: Qualitative Market Research: An International Journal Vol : 3 Issue: 3 Author(s): David Birchall View HTML