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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
858393	Narrative text biases attending the critical incidents technique Alvin C. Burns, Laura A. Williams, James “Trey” Maxham, III (pp. 178-186) Keywords: Communications, Disclosure, Marketing research, Qualitative techniques ArticleType: General review View HTML | View PDF (115 KB) | Reprints & Permissions
858394	Interpretive consumer research: how far have we come? Isabelle Szmigin, Gordon Foxall (pp. 187-197) Keywords: Consumer behaviour, Marketing research, Marketing theory, Qualitative techniques ArticleType: General review View HTML | View PDF (153 KB) | Reprints & Permissions
858395	Complaints about advertising: what’s really happening? Debra Harker (pp. 198-206) Keywords: Advertising, Australia, Marketing research, Qualitative techniques, Regulations ArticleType: General review View HTML | View PDF (896 KB) | Reprints & Permissions
858396	Do services exporters build relationships? Some qualitative perspectives Kathleen Hastings, Chad Perry (pp. 207-214) Keywords: Agriculture, Australia, Export, Qualitative techniques, Relationship marketing, Services marketing ArticleType: Research paper View HTML | View PDF (358 KB) | Reprints & Permissions

Book Review

The Oxford Textbook of Marketing

Item No:	Item Information
1498940	The Oxford Textbook of Marketing Journal: Qualitative Market Research: An International Journal Vol : 3 Issue: 4 Author(s): Anne Broderick View HTML

Research Methods for Business Students

Item No:	Item Information
1498941	Research Methods for Business Students Journal: Qualitative Market Research: An International Journal Vol : 3 Issue: 4 Author(s): Miriam Catterall View HTML

Editorial

Editorial

Item No:	Item Information
1486850	Editorial Journal: Qualitative Market Research: An International Journal Vol : 3 Issue: 4 Author(s): Len Tiu Wright View HTML

Practitioner perspectives

Practitioners' research developments

Item No:	Item Information
1486851	Practitioners' research developments Journal: Qualitative Market Research: An International Journal Vol : 3 Issue: 4 Author(s): Clive Nancarrow View HTML