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Qualitative Market Research: An International Journal

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Qualitative Market Research: An International Journal

Volume 4 Issue 2

Published: 2001 | Start Page: 66

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Articles

Articles
Article No:	Article Information:
858403	“Experiential” research methodology: an integrated academic-practitioner “team” approach Ken Grant, Audrey Gilmore, David Carson, Richard Laney, Bill Pickett (pp. 66-75) Keywords: Consultancies, Decision making, Entrepreneurship, Small-to-medium sized enterprises ArticleType: Research Paper View HTML \| View PDF (404 KB) \| Reprints & Permissions
858404	A framework for studying relationship marketing dyads Adam Lindgreen (pp. 75-88) Keywords: Channel relationships, Food industry, Relationship marketing, Supply chain ArticleType: Research Paper View HTML \| View PDF (598 KB) \| Reprints & Permissions
858405	The uncertain search for opportunities: determinants of strategic alliances Mike Beverland, Philip Bretherton (pp. 88-99) Keywords: Alliances, Marketing strategy, Relationship marketing, Uncertainty ArticleType: Case study View HTML \| View PDF (128 KB) \| Reprints & Permissions
858406	Using an ANN-approach for analyzing focus groups Marcus Schmidt (pp. 100-112) Keywords: Market research, Multivariate analysis, Neural networks, Qualitative techniques ArticleType: Technical paper View HTML \| View PDF (254 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1486853	Editorial Journal: Qualitative Market Research: An International Journal Vol : 4 Issue: 2 Author(s): Len Tiu Wright View HTML

Practitioner perspectives

Let's go back to our roots
Item No:	Item Information
1486854	Let's go back to our roots Journal: Qualitative Market Research: An International Journal Vol : 4 Issue: 2 Author(s): Ailean Mills View HTML

Internet news

Data capture, marketing and the Internet
Item No:	Item Information
1486855	Data capture, marketing and the Internet Journal: Qualitative Market Research: An International Journal Vol : 4 Issue: 2 Author(s): Andrew Hawker View HTML