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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal


Volume 4 Issue 2

Published: 2001 | Start Page: 66

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Articles

Articles
Article No: Article Information:
858403 “Experiential” research methodology: an integrated academic-practitioner “team” approach
Ken Grant, Audrey Gilmore, David Carson, Richard Laney, Bill Pickett (pp. 66-75)
Keywords: Consultancies, Decision making, Entrepreneurship, Small-to-medium sized enterprises
ArticleType: Research Paper
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858404 A framework for studying relationship marketing dyads
Adam Lindgreen (pp. 75-88)
Keywords: Channel relationships, Food industry, Relationship marketing, Supply chain
ArticleType: Research Paper
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858405 The uncertain search for opportunities: determinants of strategic alliances
Mike Beverland, Philip Bretherton (pp. 88-99)
Keywords: Alliances, Marketing strategy, Relationship marketing, Uncertainty
ArticleType: Case study
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858406 Using an ANN-approach for analyzing focus groups
Marcus Schmidt (pp. 100-112)
Keywords: Market research, Multivariate analysis, Neural networks, Qualitative techniques
ArticleType: Technical paper
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Editorial

Editorial
Item No: Item Information
1486853 Editorial
Journal: Qualitative Market Research: An International Journal
Vol : 4 Issue: 2
Author(s): Len Tiu Wright
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Practitioner perspectives

Let's go back to our roots
Item No: Item Information
1486854 Let's go back to our roots
Journal: Qualitative Market Research: An International Journal
Vol : 4 Issue: 2
Author(s): Ailean Mills
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Internet news

Data capture, marketing and the Internet
Item No: Item Information
1486855 Data capture, marketing and the Internet
Journal: Qualitative Market Research: An International Journal
Vol : 4 Issue: 2
Author(s): Andrew Hawker
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