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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal

Volume 4 Issue 3

Published: 2001 | Start Page: 123


Special Issue: Research in CyberSpace
Guest Editor(s): Rehan ul-Haq and Dr Chris Mann
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Articles

Articles
Article No: Article Information:
858407 Internet marketing research: opportunities and problems
Olivier Furrer, D. Sudharshan (pp. 123-129)
Keywords: Internet, Market research, Sampling, Surveys
ArticleType: Conceptual Paper
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858408 Designing and conducting virtual focus groups
Casey Sweet (pp. 130-135)
Keywords: Focus groups, Internet, Market research, Qualitative techniques
ArticleType: Conceptual Paper
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858409 A new research medium, new research populations and seven deadly sins for Internet researchers
Clive Nancarrow, John Pallister, Ian Brace (pp. 136-149)
Keywords: Codes of practice, Ethics, Internet, Quality
ArticleType: Conceptual Paper
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858410 Consumer interaction in the virtual era: some qualitative insights
Martin Evans, Gamini Wedande, Lisa Ralston, Selma van ‘t Hul (pp. 150-159)
Keywords: Consumer behaviour, Direct marketing, Internet
ArticleType: Research paper
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858411 What price on loyalty when a brand switch is just a click away?
Ken Clarke (pp. 160-168)
Keywords: Brand equity, Consumer attitudes, Customer loyalty, Internet
ArticleType: Literature review
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858412 New frontiers in cybersegmentation: marketing success in cyberspace depends on IP address
Panos Louvieris, John Driver (pp. 169-181)
Keywords: Consumer behaviour, Direct marketing, Internet
ArticleType: Conceptual Paper
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858413 Data data everywhere – and not a byte of use?
Julie Abbott (pp. 182-192)
Keywords: Consumer behaviour, Internet, Marketing, Questionnaires
ArticleType: Case study
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Guest editorial

Research in cyberspace
Item No: Item Information
1486856 Research in cyberspace
Journal: Qualitative Market Research: An International Journal
Vol : 4 Issue: 3
Special Issue: Research in CyberSpace
Author(s): Rehan ul-Haq, Chris Mann
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