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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
858414	Market manipulation: a necessary strategy in the company turnaround process? Michael Harker (pp. 197-206) Keywords: Companies, Development, Marketing strategy, Turnarounds ArticleType: Case study View HTML | View PDF (95 KB) | Reprints & Permissions
858415	Moderator teams: an extension to focus group methodology Mel Prince, Mark Davies (pp. 207-216) Keywords: Equal value, Focus groups, Management ArticleType: Conceptual Paper View HTML | View PDF (94 KB) | Reprints & Permissions
858416	Using qualitative research to refine service quality models Jamie Burton, Christopher Easingwood, John Murphy (pp. 217-223) Keywords: Image, Process control, Product management, Service ArticleType: Research paper View HTML | View PDF (72 KB) | Reprints & Permissions
858417	“Teach ten thousand stars how not to dance”: a survey of alternative ontologies in marketing research Ed Chung, Stephen Alagaratnam (pp. 224-234) Keywords: Marketing, Philosophy, Research, Science ArticleType: Literature review View HTML | View PDF (103 KB) | Reprints & Permissions

Note from the publisher

Emerald, the new name and vision for MCB UP Ltd

Item No:	Item Information
1486857	Emerald, the new name and vision for MCB UP Ltd Journal: Qualitative Market Research: An International Journal Vol : 4 Issue: 4 View HTML

Practitioner perspectives

Practitioner perspectives

Item No:	Item Information
1486858	Practitioner perspectives Journal: Qualitative Market Research: An International Journal Vol : 4 Issue: 4 Author(s): Clive Nancarrow View HTML

Internet news

Qualitative research in the twenty-first century

Item No:	Item Information
1486859	Qualitative research in the twenty-first century Journal: Qualitative Market Research: An International Journal Vol : 4 Issue: 4 Author(s): Rehan ul-Haq View HTML

Searching the Internet

Item No:	Item Information
1486860	Searching the Internet Journal: Qualitative Market Research: An International Journal Vol : 4 Issue: 4 Author(s): Rehan ul-Haq View HTML