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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
858418	On-line messages: developing an integrated communications model for biotechnology companies Ashok Ranchhod, Cãlin Gurãu, Jonathan Lace (pp. 6-18) Keywords: Biotechnology, Internet, Marketing communications, Public relations ArticleType: Research paper View HTML | View PDF (452 KB) | Reprints & Permissions
858419	“Not in front of your mother!”: online marketing for pharmaceutical products addressing taboo topics Ursula Wrobel (pp. 19-27) Keywords: Communications, Germany, Internet, Market research, Pharmaceuticals ArticleType: Research paper View HTML | View PDF (431 KB) | Reprints & Permissions
858420	Analysing qualitative data: computer software and the market research practitioner Pauline Maclaran, Miriam Catterall (pp. 28-39) Keywords: Computer software, Marketing research, Qualitative techniques ArticleType: Conceptual Paper View HTML | View PDF (276 KB) | Reprints & Permissions
858421	Participatory group observation – a tool to analyze strategic decision making Christine Vallaster, Oliver Koll (pp. 40-57) Keywords: Decision making, Groups, Research ArticleType: Case study View HTML | View PDF (1682 KB) | Reprints & Permissions
858422	Nominal grouping sessions vs focus groups Barry E. Langford, Gerald Schoenfeld, George Izzo (pp. 58-70) Keywords: Consumer behaviour, Focus groups, Qualitative techniques, Surveys ArticleType: General review View HTML | View PDF (117 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1486861	Editorial Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 1 Author(s): Len Tiu Wright View HTML

A note from the publisher

A note from the publisher

Item No:	Item Information
1486862	A note from the publisher Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 1 View HTML

Practitioner perspectives

Qualitative Research and the Data Protection Act 1998

Item No:	Item Information
1486863	Qualitative Research and the Data Protection Act 1998 Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 1 Author(s): Jennie Beck View HTML

Internet news

International competitive intelligence research URLS

Item No:	Item Information
1486864	International competitive intelligence research URLS Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 1 Author(s): Rehan ul-Haq View HTML

The impact of the Internet on marketing and sales

Item No:	Item Information
1486865	The impact of the Internet on marketing and sales Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 1 Author(s): Andrew Cox, Lorna Chicksand and Paul Ireland View HTML