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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
858423	The concept mapping approach in marketing: an application in the travel agencies sector J. Enrique Bigné, Joaquín Aldás-Manzano, Inés Küster, Natalia Vila (pp. 87-95) Keywords: Cluster analysis, Customer satisfaction, Loyalty, Travel agents ArticleType: Research paper View HTML | View PDF (199 KB) | Reprints & Permissions
858424	Brand associations: looking through the eye of the beholder Debra Grace, Aron O’Cass (pp. 96-111) Keywords: Brands, Consumer behaviour, Services marketing ArticleType: Research paper View HTML | View PDF (314 KB) | Reprints & Permissions
858425	A grounded theory of beer consumption in Australia Simone Pettigrew (pp. 112-122) Keywords: Austrailia, Brewing industry, Consumer behaviour, Corporate image, Grounded theory ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
858426	Marketing practices of African and Caribbean small businesses in London, UK Charles Blankson, Ogenyi E. Omar (pp. 123-134) Keywords: Marketing, Qualitative techniques, Small firms, United Kingdom ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
858427	Managerial understanding of contemporary industrial marketing issues Roger Palmer (pp. 135-143) Keywords: Empirical study, Industry, Managers, Marketing ArticleType: Conceptual Paper View HTML | View PDF (346 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1486866	Editorial Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 2 Author(s): Len Tiu Wright View HTML

Book reviews

Dissertations

Item No:	Item Information
1486867	Dissertations Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 2 View HTML

Marketing Research: A Practical Approach For the New Millennium

Item No:	Item Information
1486868	Marketing Research: A Practical Approach For the New Millennium Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 2 Author(s): Ian D. Greig View HTML

Marketing Communications

Item No:	Item Information
1486869	Marketing Communications Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 2 Author(s): Philip J. Kitchen View HTML

Practitioner perspectives

Nature, nurture and inertia: where do qualitative researchers get their ideas from?

Item No:	Item Information
1486870	Nature, nurture and inertia: where do qualitative researchers get their ideas from? Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 2 Author(s): Andy Barker View HTML

Internet news

Internet news

Item No:	Item Information
1486871	Internet news Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 2 Author(s): Monica Zinchiak View HTML